Mobilink-Jazz is famous for being among the first GSM mobile services provider in Pakistan. Mobilink Jazz is favorite connection for those who want maximum coverage all over Pakistan as it covers 5000+ cities, towns, and villages across country but many don't prefer it because of considering their rates for prepaid packages unsuitable for them. But they are offering something special for women now. Its Jazz- Ladies First connection. the coolest thing in it is the lowest call rates ever offered! yes its as low as Rs 5/- per hour! (0.083$ per hour). (The package is for ladies but men can also get it! )
They say
"Women around the globe love to talk for hours on end, and Jazz understands this need to the fullest, thus introducing its brand new revolutionary offer, where you can talk for as low as Rs. 5 / hour! This enticing new offer is surely every woman's dream come true, bringing forth a product that will now satiate their desire to talk more and more for hours."
They are attracting women to talk more and more, without worrying of call rates, and its their market strategy to temporarily fulfill the women's desire to talk more on phone and stick to phone for long hours. It must not be forgotten its a limited time offer. So we can say that its an attraction to grab users and most advertisement readers are skimmers; they don't notice the detail of this offer as it is not clearly mentioned in advertisements and remained unaware its a limited time offer. But its good in a sense that the new Jazz-ladies First SIM's cost is very little, so very much affordable and one afford to throw away the SIM after taking advantage of this limited time offer.
Mobilink Pakistan revenue for the last year was 250.2 million USD. The company has lost revenue in past few years as the competition has increased in the telecom market.
For details of package visit:
Jazz Ladies first homepage
Jazz Ladies first TV advertisement:
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